Project Details

Crazy Dragon

Crazy Dragon – My Crazy Auntie’s Food contacted Pineapple Planet through another client of ours, it is this kind of recommendation that we love as it means, as marketers and creative designers we are doing our job correctly. Crazy Dragon needed their entire product packaging range revamped for sale in Australia’s leading Supermarkets such as COLESWOOLWORTHSIGA and other major supermarkets in Australia.

The Crazy Dragon project very quickly grew into into the whole marketing offering Pineapple Planet has to offer. This truly is another example of our Integrated Marketing approach to a product or service. We are now taking their brand into areas they wanted to be in but didn’t know how to get there. It is our integrated marketing approach that allows us to to do this, NO marketing channel should be thought about in isolation of another.

We created their responsive website, photographed every product, designed and colour coded all 10 of their product range plus online marketing strategy. We utilised QR codes on all packaging driving users to pages on their website about that particular product, how to cook and with serving suggestions.

We handle their Social Media presence and blogging as well as promotional campaigns moving forward.

We are proud to be the strategic partner for Crazy Dragon and are very excited to use our skills and sometimes ‘left of field’ ideas to promote this fantastic product into the market place.

Keep your eye out for all of the range in the frozen foods section of COLES WOOLWORTHSIGA and other major supermarkets in Australia. Look out for Crazy Dragon on the social network, there are some cool promotions coming soon.

READ THE CRAZY DRAGON CASE STUDY

Client Testimonial

Crazy Dragon began working with Pineapple Planet with the launch of ten new products into Coles, Woolworths and other major supermarkets in Australia. We also decided to use this opportunity to rebrand our Crazy Dragon image at the same time.

This was a major project which incorporated the redesign of our packaging designs across our existing 10 products as well as the new products to be re-launched into major supermarkets with a short timeframe.

We had a one month window to get the packaging phase completed, and another couple of months to implement the website and social media. I am happy to report that working with Pineapple Planet was probably the only way we would have got this project done in that timeframe, especially given the level of quality we achieved. Deadlines were on time and in fact more responsive than we were reactive.

The amount of information that was shared between our organisations during the creation of the packaging and other media formats was huge! Pineapple Planet were able to manage the iterative process in a way that gave us comfort that no details would fall through the cracks. Pineapple Planet delivered a great looking result which has translated across our entire NEW brand. They also worked diligently and remotely with our other packaging and IT suppliers to ensure that the end result was met for future prospects.

Additionally, we created a new mobile friendly website optimised for SEO, and an all-encompassing marketing plan, including social media and QR code integration on our packaging that would speak to our website.

We now consider Pineapple Planet to be a strategic partner, and they value-add their services in ways that we never see coming.

They are creative thinkers who look at the whole picture and not just at the task at hand. They consider every aspect of your marketing channels then integrate them. Crazy Dragon would thoroughly recommend you speak to Pineapple Planet.

— Chris Michaelides, General Manager Crazy Dragon – My Crazy Auntie’s Food Pty Ltd —
  • Client Crazy Dragon
  • Skills Branding, Packaging, Web, Photography, Social Media
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